Privacy Policy

Last updated: 18 October 2026

The Hive Family Festival (“we”, “us”, “our”) is organised by Sound Pop Academy Ltd. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you engage with the Hive Family Festival, including when purchasing tickets via our ticketing partner, Skiddle.

1. Who We Are

Sound Pop Academy Ltd
Registered in England & Wales
Mayflower Studios, 142-144 Above Bar Street, Southampton, SO14 7DU
Email: hello@soundpopacademy.co.uk

Sound Pop Academy is the organiser of the Hive Family Festival, taking place in Southampton, United Kingdom.

2. What This Policy Covers

This Privacy Policy applies to:

• Festival attendees
• Individuals purchasing or registering for tickets
• Individuals interacting with our website, email communications, or social media
• Anyone contacting us regarding the festival

It does not cover the privacy practices of our ticketing partner, Skiddle, which maintains its own privacy policy.

3. Personal Data We Collect

We may collect and process the following personal data when you interact with us:

a) When purchasing tickets (via Skiddle)

Skiddle may collect:

• Name
• Email address
• Contact details
• Ticket order information
• Payment information (handled securely by Skiddle, not by us)

Skiddle may share certain data with us, such as:

• Your name
• Email address
• Ticket purchase details
• Access requirements (if applicable)
• Information relating to your ticket purchase

We do not receive or store your payment card details.

b) When you interact directly with us

We may collect:

• Name and contact details
• Email communications you send to us
• Any information submitted via forms, surveys, or competitions
• Media consent forms (e.g., for photography or videography

c) Photography and video at the festival

We may capture photos and video at the event for promotional and archival purposes.
Signage will be displayed on-site to warn attendees, and consent will be obtained where legally required (particularly for close-up images of children).

4. How We Use Your Personal Data

We may use your information to:

Festival Operations

• Process and confirm ticket registrations
• Communicate essential event information
• Manage entry to the festival
• Provide customer support

Safety & Compliance

• Maintain security at the event
• Manage health, safety, and safeguarding requirements
• Meet legal and regulatory obligations

Marketing & Communications

• Send festival updates or announcements
• Promote future Sound Pop Academy events or activities (with consent where required)
• Provide information about our partners and sponsors 

You may opt out of marketing communications at any time.

5. Legal Bases for Processing

We process your data under one or more of the following legal bases:

• Contractual necessity: to fulfil your ticket purchase or festival entry
• Legitimate interests: event management, customer communication, marketing (where allowed)
• Legal obligation: health and safety requirements, safeguarding, accounting records
• Consent: marketing emails, photography where required

6. How We Share Your Data

We may share your personal data with:

a) Skiddle (Ticketing Partner)

For ticket processing and customer support.
See Skiddle’s Privacy Policy for details of how they handle your data.

b) Service providers

Such as:

• Email or communication providers
• Event operations staff or contractors
• Security and medical teams

All providers are required to maintain appropriate data protection standards.

c) Legal or regulatory bodies

Where required by law or in response to a valid request.

We do not sell or rent personal data to third parties.

7. Data Storage & Security

We take appropriate technical and organisational measures to protect your data.
Personal data is stored securely within the UK or EEA. If data is transferred outside the EEA, we ensure appropriate safeguards are in place.

8. Data Retention

We retain your data only for as long as necessary for the purposes described above, including for legal, tax, accounting, or reporting requirements.

Typical retention periods:

• Ticketing and customer communication: up to 6 years
• Marketing data: until you withdraw consent
• Photography and video: retained for promotional and archival purposes (unless you object)

9. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Withdraw consent (e.g., for marketing)
• Request data portability

To exercise your rights, contact: hello@soundpopacademy.co.uk

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

10. Photography & Videography Policy

We may take photos and videos at the festival for marketing and documentation.
Where required – particularly for identifiable images of children – additional consent will be requested.

If you wish to opt out of photography, please speak to a member of staff at the festival or contact us ahead of time.

11. Third-Party Links

Our website, emails, or festival materials may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any significant changes will be published on our website or communicated to ticket holders.

13. Contact Us

For questions about this Privacy Policy or how we handle your data, contact:

Sound Pop Academy Ltd
Email: hello@soundpopacademy.co.uk